Spring 2015 Trend

I did a trend report in my Fashion Forecasting class on what I've been seeing a lot of recently: sexy & sporty underwear. Women's intimates have been getting more manly, incorporating logos & getting in touch with their comfier side. Not all underwear has to be sexy. Here are a couple photos of this trend: 

(http://www.unifclothing.com)

(http://www.calvinklein.com)

(Hustler lingerie) 

Why are more brands starting to incorporate the sporty look into their designs? The answer to this question lies in the zeitgeist. These designs are in sync with the spirit of the times in today's society. With the increase in the amount of people joining gyms and athletic programs, doing yoga, spinning, or any other physical activity in order to be fit & healthy, more & more consumers are going to be looking in the activewear section in the department store. In fact I have noticed that many stores, such as Forever 21 amongst others have added an activewear section to accommodate to the active consumer lifestyle. If you ask me, this trend is a good thing for the United States. For so long this country has struggled with obesity & diabetes, but it's time for us all to get off our butts & join the athletic trend! It's healthy & fashionable (: